Ideas are the cornerstone of innovation. Flanked by research and insight one one side and strategic positioning and development on the other, everything hinges on having a great idea.



But getting to great requires having a lot of ideas. More ideas means more exploration—thinking all the way around a topic, not just the most obvious solutions.



More ideas means more intersections of thoughts and collisions of ideas. More ideas means treating each individual concept with less preciousness: ideas are meant to be manipulated, transformed—and sometimes—destroyed. When it comes to brainstorms, more is more.

Generating ideas is a creative practice, but it also requires deep critical thinking. An iterative mix of divergent creative ideation combined with convergent strategic thinking creates a positive feedback loop. Giving dimension to abstract concepts and defining new experiences becomes stronger when balanced by strategic concept prioritization, building concept platforms and shaping business models.



Concept definition is most powerful when executed using visual thinking—creating visual artifacts to bring ideas to life. My illustration approach is flexible enough to represent ideas for physical objects & spaces, storyboarding scenarios, representing digital experiences, communications and even diagramming complex systems. Visual thinking moves the conversation forward.



Brainstorming the near future is more than space-age dreaming. It’s believing a better world is possible—and working to build the strategic vision we need to get there.