Concept Definition

Giving form to emerging concepts and strategies


Ideas are the central point of innovation. To the left is research & insight, to the right is strategic positioning & development—but it all balances on a good idea.

I have two decades of experience working with design-thinking processes for imagining future experiences and exploring new opportunity spaces. From structuring and facilitating workshops to rapidly synthesizing abstract ideas into tangible concepts, bringing the future to life across a wide array of industries and spaces is a true passion.

I believe in a mix of divergent ideation combined with convergent strategic thinking. Expanding the scope of ideas, defining new experiences, and giving dimension to abstract notions is balanced by mapping strategic conversations, framing concept platforms, and shaping business models.

Concept definition is most powerful when executed using visual thinking—creating visual artifacts to bring ideas to life. My illustration style is flexible enough to represent ideas for product design, storyboarding scenarios, representing digital experiences, and even diagramming complex systems.