Visual Storytelling

Bringing ideas to life through sketched-stories

A sketch has undeniable power. It can transform nascent ideas into new states—simultaneously making an idea solid as well as pliable. Clarity & possibility. Concrete & clay.


The final form of my storytelling work might be hand-drawn illustrations, they might be put into motion with animation, sometimes they can become physical publications, and often times they exist intangibly in the digital ether. What binds this work together is a deep interest in communicating possibility.



As a designer, my visual storytelling abilities are full scope: synthesizing a complex topic, bringing it to life with a visual narrative and executing a final deliverable. I’m just as interested in helping define the narrative (working with your team to sharpen the strategic vision) as I am in acting as a creative director (helping guide the story to completion as the sole artist or leading a team).


What sets me apart from other visual storytellers is my systems-thinking background. I’m comfortable embracing the complexity of the content—while simultaneously cutting through the density—to find the core story.


Ultimately the power of my approach is in the balance of “concrete & clay”—creating stories that communicate tangible possibility.





Craighton Berman Studio © 2023 — ∞